Discover our new orleans spirit

Soco bottle

Rich History. Smooth Taste

We’ve been crafting our one-of-a-kind spirit for over 140 years, ever since our founder M.W. Heron first pioneered his signature blend of whiskey, fruits and spices back in 1874. Its legacy continues today – as whiskey lovers around the world reach for the smooth-drinking, great-mixing taste of Southern Comfort.

We’ve got the proof

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Where music flows like whiskey

In New Orleans, music fills the air – and we'll be bringing it to you with our Southern Sounds program, featuring some of the most interesting acts in Americana music.

  • Exclusive live events
  • Studio sessions
  • Artist profiles
  • On tour
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Spirit of new orleans